Brand design
Dream Hive Scholarship
- Role
- Brand Designer
- Client
- Dream Hive Scholarship
- Year
- 2024
Brand identity design for Dream Hive Scholarship — a programme empowering young people through education and mentorship. The identity needed to feel aspirational, trustworthy, and memorable.
The Brief
Dream Hive Scholarship needed a brand identity that reflected their mission — empowering young people through education and opportunity. The mark needed to feel aspirational, trustworthy, and memorable across digital and print touchpoints.
The Approach
The DH monogram was constructed to carry dual meaning — a form that nods to education and an upward trajectory representing growth and ambition. The orange accent is deliberate: warmth, optimism and momentum.
The Identity
The final identity combines a refined monogram wordmark with a restrained palette of deep navy, orange and white. Typography is clean and confident, positioning Dream Hive as a credible and premium scholarship organisation.
The identity in use
The palette and monogram carried the scholarship through its whole year, one campaign at a time: the “opening soon” newsletter push, the application launch, info sessions, essay and résumé guides, the work-study call, the award ceremony and the shirts. Each set below ran together, so it’s shown together.
Figma
Illustrator
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